Blog
Concrete cases from the studio's work: audits, numbers, conclusions. We write about what we actually found, not about how important it is to be online.
How long it takes to build a website, week by week
A simple business website: 3-4 weeks. A site with service and local pages: 6-8 weeks. A shop: from 8 weeks. We break down what happens each week and what delays projects.
Website subscriptions: what you lose after three years of paying
A subscription website usually doesn't belong to the business. We explain the difference between renting and owning, how to check what you've signed, and what happens to your Google rankings when you cancel.
SEO, AEO and GEO: how they differ and why you need all three
SEO is your ranking in Google, AEO is being the ready answer and GEO is being cited by AI. We explain the differences with examples and how to prepare your business for each of the three layers of visibility.
A locksmith's Google Business Profile audit: 7 mistakes that can put competitors ahead
A model Google Business Profile audit: seven mistakes that make a local business lose customers to its competitors, and a plan for fixing them in the first thirty days.
What is a local page, and why copying the text and swapping the city name does harm
A local page is a separate page about one service in one city. We explain what it consists of, how many to create and why copying the text and swapping the city name gets penalised.
How to check whether ChatGPT recommends your business: five questions to ask
A simple AI visibility test: five questions a customer would ask, and how to check whether your business appears in the answers from ChatGPT, Claude and Perplexity.
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