We build brands from the very first line.

A brand strategy is a document that sets out who you work for, what you don't do and why a customer should choose you. It comes out of one conversation and an analysis of where your current customers come from. Without it, every later decision (logo, copy, ads) is guesswork.

We define your target audience by looking at your last twenty jobs: which ones paid best, who didn't haggle over the price, who recommended you to others. The result is a description of a specific person rather than the slogan "anyone who needs our services". That description then shapes every sentence on your website.

Tone of voice is a set of rules for how your business speaks: formal or casual, how long the sentences are, which words it never uses. With it, your website, a quote, a post and a reply to a review all sound like one company, even when five different people write them.

Naming is a service for businesses that are just starting out, including a check that the domain is free and that nobody has registered the name as a trademark. We also advise you on where and how to register the name and the mark (including the logo), so they legally belong to you and nobody can copy them. A tagline is the one sentence next to your logo that promises a result rather than describing the service. You can spot a good one because your competitors couldn't use it without lying.

Competitor analysis compares the five businesses you actually lose jobs to, on six criteria: website content, Google search terms, number of reviews, how often they post, their Google Business Profile category and what their customers say about them. The most important column is the number of reviews, because that is usually what decides the choice.

You get your logo as a full set of variants: the full version (mark and name), a simplified one and the mark on its own, for profile pictures on Instagram, Facebook or your Google Business Profile, where the full logo won't fit. We prepare each variant for light and dark backgrounds and in a single colour, so it stays legible on an invoice, on your website and as a tiny icon. A logo that only looks good at a large size is unfinished.

Typography is the choice of typefaces and the rules for using them: sizes, spacing and the hierarchy of headings. We choose colours and typefaces that are legible and contemporary, not just fashionable for one season. For each colour we set a shade for light and for dark backgrounds, because the same colour can vanish on white or on black and needs a version that works on both. Once agreed, your colours and typefaces become a shared rule for the whole brand. We use them everywhere a customer sees your business: on the website, in sales documents (such as a PDF quote) and in social media posts. Your brand looks consistent, and you no longer have to decide from scratch which colour or font to use.

Brand guidelines are a document of a few pages with your colours, typefaces, logo variants and the rules for using them. They make sure the printer, the company wrapping your van and the person running your social media all do the same thing. Without them, a brand drifts apart within a year.

Business cards, letterhead, email signature and invoice template. They look like small details, but premium clients judge how careful you are by them before they ever see your work.

Designs for your vehicle wrap and the sign on your premises. For a local business, the van is an advert that drives around the whole area, and the sign is the only point of contact with people walking past. We hand over vector files, ready for the installer.

A quote template is a ready-designed document you send to clients, with your logo, the scope of work, the price and space for a photo of a similar past project. That photo works as proof that you've done something like it before. To a client, the same price in a plain text file and in a designed quote looks like two different companies.

We design and build your website to fit, without off-the-shelf templates. Once the project is paid for, the domain, code and content belong to your business and you can move them anywhere. The monthly plan is optional and tailored to what your business needs each month.

We prepare the content separately for each market, in Polish, English or French, adapted to the language and to how things work in that country rather than translated word for word. Every version is edited and checked before it goes live. The same text then works both for your Google ranking and for being cited by AI.

A local page is a separate page about one service in one city, with its own address and unique content. A list of cities in the footer does nothing. We create five to eight of these pages to start with, never by copying the text and swapping the city name, because Google treats that as spam.

A form with fields that match the customer's situation and the option to upload a photo. Customers give you what you need for a quote straight away, so you don't have to chase them for details. You can also see at once which enquiries don't fit your offer, such as a service you don't provide or a job outside your area. Requests land in your inbox with the phone number and the context in the subject line.

Your website should open on a phone within a few seconds and let someone with poor eyesight zoom in. That affects how Google rates you, but above all whether every customer can comfortably read to the end, including on an older phone, in bright sunlight or when they need larger text.

When you change websites, we redirect every old address to its new one. It's the step most often skipped and the most common reason enquiries drop after a move. Without it, you lose Google rankings built up over years.

We build the store around your products and brand, sometimes from scratch, sometimes on a refined Shopify theme with our own adjustments. We choose Shopify because it's a proven platform that takes care of hosting, security, payments and catalogue management, so you can focus on selling rather than on the technical side. Card payments are secured by Shopify in line with PCI DSS (Payment Card Industry Data Security Standard), the international rules for protecting payment card data. You don't have to take responsibility for the security of that data yourself, and if something goes wrong, the platform's support team helps.

With your own store, you don't hand a cut of every sale to a marketplace (such as Amazon or Etsy), and you know who your customers are. You still pay card processing fees, but they are usually far lower than marketplace commission. Four things drive sales, in this order: photos, descriptions, visible signs of trust and a simple checkout. The number of features in the store decides nothing.

Dropshipping means selling without your own warehouse: the customer buys from you and the supplier ships the goods straight to them. It lowers the barrier to entry but not the responsibility. To the customer, you are the seller, and your brand answers for delivery times and complaints.

We assess each product on six criteria: a margin that covers advertising and returns, delivery time, the specific problem it solves, how well it shows in a photo, whether people buy it again and legal requirements. Ten well-described products beat a whole catalogue pulled in from a wholesaler.

We write descriptions for your products instead of copying them from the wholesaler. Copied text has no chance in search, because hundreds of shops already use it. A good description answers "is this for me, and what will it do for me?" rather than listing specifications.

When you sell online, the photo takes the place of picking the product up. It's usually the investment that pays back fastest in the whole project, and when it's missing, the most common reason people abandon their basket. You supply the real product photos, and we show you how to get a good shot with your phone: light, a clean background, a few angles.

We set up payments, delivery options and returns, as well as the terms of sale and privacy policy. Shipping costs have to be visible from the start: hiding them until the last step is one of the main reasons people abandon their basket.

We set the store up for several markets: separate languages, currencies, shipping and tax rules. The descriptions for each market are written separately, because a word-for-word translation puts customers off faster than a high price.

We move your products, customers and orders and, above all, redirect the old addresses. Skipping this step is the most common reason sales drop after a change of platform.

SEO, AEO and GEO for a shop are different from those for a business website. What counts is the category structure, unique descriptions, product structured data (so products show up in Google and in AI answers) and speed with hundreds of images. Without this, the shop only exists for people who already know its address.

Automatic messages to people who added a product but didn't finish checking out, plus emails after a purchase. It's the cheapest source of extra sales in a shop, because it reaches people who had already made up their minds.

Technical SEO covers speed, how the site works on a phone, indexing, URL structure and structured data. It's the foundation: without it, even the best content won't work. It's cheapest to do while the site is being built and most expensive to bolt on afterwards.

Local SEO means city pages, a Google Business Profile, reviews and consistent business details across the web. For a service business it pays off faster than anything else: the first changes show within weeks, not months.

AEO is optimisation for answer engines: content prepared so that it's given as the ready answer (in Google's featured snippets, in voice search and by assistants) rather than as one of ten links. It's built with a short, specific answer under each question, structured data and unambiguous facts.

GEO means preparing your business for AI-powered search: ChatGPT, Perplexity and Google's AI Overviews. It's made up of correct indexing, structured data, content that answers real customer questions and consistent facts about your business across the web. Every month we check whether the model mentions your name.

A Google Business Profile is a free listing for your business in Google Search and Maps. For local services, Google shows these listings with a map at the very top of the results, above the links to websites, so on a phone they are often the first thing a customer sees. Many customers call straight from the listing. The three most common mistakes are: a profile Google created automatically that the owner never claimed, so they can't edit it or reply to reviews; the wrong business category; and no recent photos.

Reviews come from a system, not from luck: a message with a direct link a day or two after the job is done, a QR code on the invoice and a reply to every review. The goal is two to four new reviews a month, consistently. We never buy reviews or offer discounts in exchange for a rating.

We set up and tidy your listings in business directories and industry sites (for example Yelp, Apple Maps, Bing Places and portals for your sector). Customers use these places, and so do AI models. What matters is that your name, address and phone number match what's on your website; conflicting details lower trust in every source at once.

Advertising brings in new customers while SEO isn't working yet, and lets you target a specific city, age group and interests. We measure one number: what a single enquiry costs, meaning ad spend divided by the number of form submissions and phone calls it brought in. Ads stop working the day you stop paying, which is why we run them alongside SEO, AEO and GEO, not instead of them.

Your profile works as a portfolio customers don't have to search for. We sort out the settings: a button that leads to a quote, a list of services, your service area, an automatic reply in Messenger and albums for each type of work.

A posting plan a month in advance, sent to you for approval: who posts what, and on which day. It means no more months when there was "no time to post", and it's consistency, not the number of posts, that drives results.

We take over posting: cropping, captions, editing short videos, publishing at set times and replying to comments. You send photos from your phone, taken on site, in the treatment room or in the workshop.

You supply the real photos of your products and your work, and we show you how to take them with your phone. We prepare graphics, banners and visual elements for your website and its pages, your Google Business Profile and PDF catalogue, and, on request, visualisations agreed with you.

Visualisations are images we create mainly with the help of AI rather than with a camera. They show a product, a service or the brand in a situation that was never photographed, for example:

• mockups: your logo on a company van, a sign, a T-shirt, a mug or packaging before any of these exist,
• a product in a setting: for example your table in a dining room or a cream on a bathroom shelf, created from a phone photo of the product,
• illustrative scenes: backgrounds and images for banners and posts, such as an interior, a landscape or a mood that suits the brand,
• "before and after" or a preview of the result, for example what a renovated room will look like.

Short videos of the work in progress (welding, fitting, a treatment, a kitchen at work) hold attention on their own and get the most organic reach. We edit them from short clips you film on your phone, or create simple video formats from graphics, with no shoots and no filming on our side.

A mailing list is the only channel an algorithm change can't take away from you. For shops and repeat services, it usually brings in more sales than social media, despite its smaller reach.

Hosting and maintenance covers the server, SSL certificate, backups, updates, uptime monitoring and small content changes. It's optional and fitted to your monthly needs. The website belongs to you either way, and you can move it whenever you like.

Regular additions to your website and profiles: new projects, answers to customer questions, more local pages. The price depends on the number of channels, how often you publish and the type of material, so there's no single price list.

Every month we check two things: your Google rankings (SEO) for search terms in each city separately, and your visibility in AI (GEO). For the second, we ask ChatGPT and Perplexity the questions your customers ask and see whether your business comes up in the answer. It's measurable, so you don't have to take it on faith.

The report answers one question: did more good enquiries come in this month than last month? Everything else (reach, impressions, rankings) is context for that answer.