Social media management - a profile that brings in enquiries
Facebook and Instagram are now a portfolio your customers don't have to look for. We plan a content calendar, post regularly and connect advertising, and every piece of content also works on your website and in your Google Business Profile.
Why your business needs social media
A social media profile works in two ways: it helps new customers find you, and it shows people who have already heard of you that the business is active. KRESKA STUDIO sets up missing profiles, tidies up existing ones and runs them as part of the monthly plan.
Not to collect likes. Many people look for services and products directly on Instagram, TikTok or in local Facebook groups, and regular posts and ads put you in front of people who don't know you yet. And a customer who got your number from a friend visits your profile to check you out. They should see a business that's busy working, not a last post from two years ago.
In services and crafts, the profile works as a portfolio nobody has to search for. For a shop, it's a source of traffic you can't buy in a search engine.
What we post
Before and after
The most effective format in services, renovation and crafts. No exceptions.
Work in progress
Short videos from the workshop, the treatment room, the kitchen. They show how much work goes in and justify the price.
Detail
A close-up of the finish, the material, the texture. What you can't see in a wide shot.
People
The owner, the team, hands at work. Customers choose a person, not a company.
Customer review
A quote as a graphic, every two weeks. Proof, not a claim.
Advice
An answer to the question customers ask every single time. It builds your standing as an expert.
A content calendar instead of posting now and then
We plan a month ahead: who posts what, and on which day. You send photos from your phone, taken on site, in the treatment room or in the workshop, and we do the rest: cropping, captions, scheduling and posting.
The rule that decides whether it pays off: every piece of content we post also goes into the gallery on your website and into your Google Business Profile. One photo works in three places at once. Without that, social media is a cost with no return.
Channels we handle
- Facebook - business page, services tab, service area, automatic reply in Messenger, local groups
- Instagram - a visual profile, stories, short videos, highlights for each type of work
- Google Business Profile - posts and photos every week, replies to reviews
- TikTok - if your product or the way you work looks good in a short video
- LinkedIn - when you sell to businesses: law firms, architects, contractors
- Other channels - X, YouTube, Telegram and any other channel where your customers actually are
- Advertising - Meta Ads and Google Ads. We work out what a single enquiry costs you, meaning a form sent or a phone call from a customer. For example, if you spend 1,500 on ads and get 30 enquiries, each enquiry costs 50. That number shows whether the advertising pays off, not just how many people saw it or clicked on it.
When social media management doesn't make sense
We say this plainly, because a monthly plan sold to a business that doesn't need it ends in cancellation after three months.
- You have nothing to show your work with. A law firm or an accountancy firm rarely has material for three posts a week. It's better to invest in website content and your Google Business Profile.
- Your customers are businesses, not individuals. When you sell to large organisations, Facebook won't work. LinkedIn and direct contact will.
- You don't have a website. Posts that lead nowhere are a cost with no return. Website first, then presence.
- You can't supply photos. Without material from your own work, you get generic posts nobody looks at.
- You have less than six months of patience. Three months of posting won't bring results. This is an investment for a year.
How payment for social media works
Setting up and tidying up your profiles is part of the one-off starting fee. Running them is billed as part of the monthly plan.
At the start, we set up the missing profiles, make names, descriptions, images and contact details consistent, and link them to your website. It's the same fee that covers the audit, strategy, logo and the website or shop build.
The price of running your profiles depends on the number of posts a week, the number of platforms, whether we work with your photos or add our own graphics, and whether you need us to handle comments and reviews. We give you the price together with the project quote, so you know the monthly cost from the start.
Common questions about social media management
How many posts a month does a small business need?
For a local service business, three posts a week, kept up consistently for six months, are usually enough. Consistency counts for more than volume. A shop selling products needs more, because every product is a separate piece of content.
My profile has thirty followers. Is it worth saving?
Yes, as long as it holds a history of your work. The number of followers matters less today than it used to: reach depends on the content, not on how many people pressed "follow" three years ago. We start by tidying up the profile, not by buying followers, because that hurts reach.
Why pay for Facebook ads when I can post for free?
Organic reach mostly gets to people who already know you. Ads let you show up in front of new people in a specific city, age group and set of interests, for example homeowners within thirty kilometres. Posts build trust, ads bring in new people. Either one on its own works poorly.
Do I have to show my face?
You don't have to, but in services and crafts it's usually the most effective content. Customers choose a person, not a logo. If that's not an option, we focus on the process, the details and the results, which show your craft too.
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