A Shopify online shop - for your own products or dropshipping
We build Shopify stores in two models: for businesses with their own goods, and for those selling without a warehouse. Photos, descriptions, payments, shipping and visibility in search engines and in AI answers. We also tell you plainly when a shop isn't worth it.
Two ways of selling, one platform
KRESKA STUDIO builds Shopify online shops in two models: for businesses selling their own products and for businesses selling through dropshipping. Technically it's the same platform and the same work on photos, descriptions and visibility. The difference is who holds the stock and who ships it.
Your own products
- You have the goods: handmade items, cosmetics, clothing, furniture, food, crafts
- The whole margin stays with you, with no commission to a marketplace
- The customer belongs to you, not to a sales platform
- You are responsible for storage, packing and shipping
Dropshipping
- You sell before you buy the goods: the supplier ships straight to the customer
- A low barrier to entry, with no warehouse and no stock at the start
- A lower margin and less control over delivery times
- To the customer, you are still the seller
With dropshipping you don't buy stock upfront, but that doesn't take the responsibility off you. Your brand answers for delivery times, quality and complaints.
What really drives sales
Four things drive sales in an online shop, in this order, and the number of features in the shop isn't one of them.
Photos
Customers can't pick the product up. The photo is the only proof of quality, and a missing one is the most common reason people abandon their basket.
Description
Not a list of specifications, but an answer to "is this for me, and what will it do for me?". The same text then works in Google and in AI answers.
Trust
Visible business details, reviews, clear returns and delivery terms. On a first purchase, this counts for more than the price.
Easy checkout
Every extra field in the checkout is a lost sale. Buying without creating an account, paying in two taps, shipping costs visible from the start.
What we build
- A Shopify store designed around your products, not a ready-made template with your logo swapped in
- Graphics and visual elements for the shop (you supply the real product photos)
- Product and category descriptions written for your shop, not copied from the wholesaler
- A category and filter structure that gets customers to the product in two clicks
- Payments, shipping and returns, together with terms of sale, a privacy policy and the right of withdrawal
- Supplier integration and automatic order forwarding if you dropship
- SEO, AEO and GEO for the shop: product structured data, descriptions, speed, alt text for images
- Selling in several languages and currencies, with taxes for each market
- Post-purchase emails, abandoned basket recovery and newsletter sign-up
- Name, logo and identity, if the brand is only just being created
- Migration from your current platform, with redirects from the old addresses
How we choose products for dropshipping and for a narrow niche
This question decides success more than the look of the shop does. Here are the six criteria we use to assess a product together with you:
| Margin | The selling price has to cover the cost of the product, shipping, returns and advertising, and still leave a profit. Products that sell for very little rarely do. |
| Delivery time | A supplier in Europe rather than in Asia changes everything: faster shipping, fewer complaints, fewer returns. |
| A problem to solve | A product that solves a specific problem sells better than a pretty gadget. |
| How well it shows | Whether you can make a good photo and a short video of it. Without that, there's no advertising and no social media. |
| Repeat purchases | A product people buy once in a lifetime needs a constant flow of new customers. A consumable builds repeat revenue. |
| Legal restrictions | Cosmetics, supplements, electronics and children's products come with legal requirements and certificates. We check this before launch, not after. |
Launching the shop isn't the end of the work
Launching a shop is the beginning of the project, not the end. Traffic has to come from somewhere: search engines, AI answers, social media, advertising or a mailing list.
That's why, when you sell online, we almost always suggest combining the shop with regular posting and work on visibility. Otherwise you end up with a beautiful shop window nobody looks into.
How payment works
You pay for the shop build once, at the start. The monthly plan for ongoing care is optional, and its cost depends on what your business needs. These are two separate items and can't be confused on the invoice.
The one-off fee covers everything created at the start: the audit, strategy, a logo if you don't have one, the shop with SEO, AEO and GEO built in, and tidied-up social media profiles. The amount depends on the scope and is set after the audit, not taken from a ready-made price list. A shop is the most expensive item the studio offers, and the one that takes longest to build: products, payments, shipping, integrations and test orders are added to the work, and with large Shopify catalogues the quotes can be high.
The monthly plan starts with hosting and maintenance alone. You add only what you really need: social media management, monthly content and, for a large shop, monitoring and technical on-call support. You know the cost of the plan when you get the project quote, so from the outset you know what it will cost over three years, not just at the start.
You don't rent your shop from us: once the project is paid for, the domain, the shop and its content belong to your business. The monthly plan is optional and fitted to your needs, and cancelling it doesn't take your shop down.
When we advise against building a shop
A shop isn't always the right step. These are the situations we point out plainly before giving a quote:
- You sell fewer than a dozen or so items a month. At that scale, a marketplace's commission costs less than building and running your own shop.
- You don't have good photos and don't plan a photo shoot. The photo replaces touching the product. Without it, the shop won't sell anything, however well it's designed.
- You have no budget for traffic. A shop with no visitors is a shop with the door locked. Visibility in search takes months to build, and advertising costs money from day one.
- Your product is identical to your competitors'. If the only difference is the price, the marketplace with the lower commission wins, not your shop.
- You're looking for income with no work and no starting budget. Dropshipping is sometimes sold that way, but it doesn't work that way.
- Your only supplier takes six weeks to ship from the other side of the world. Complaints and returns will eat your margin before you've built a brand.
What we don't promise: that the shop will start making money in its first month. We build the tool and show you how to run it. Sales also depend on budget, the product and patience.
Common questions about online shops
What is the difference between a shop with your own products and dropshipping?
In a shop with your own products, you sell goods you have: you are responsible for making or buying them, storing them and shipping them, but you keep the whole margin and build your own brand.
In dropshipping, you sell goods you don't hold in stock: the order goes to the supplier, who ships it straight to the customer. The barrier to entry is lower and the margin smaller, and delivery times and quality depend on someone else. In both models, you are the seller in the customer's eyes.
Which platform do you build shops on?
Shopify, in most cases. The platform is stable and fast, takes care of security and payments itself, and you don't have to deal with updates.
WooCommerce gives more freedom but needs ongoing technical care. If sales are meant to be your main source of income, we choose a solution that doesn't require you to keep an eye on the technical side all the time and that has support when something goes wrong.
How much does an online shop cost?
A shop is the most expensive item we offer, and the quote is prepared after the audit, not taken from a price list. The amount depends on the number of products and variants, integrations with your warehouse and courier, the number of languages and currencies, and whether you already have product photos.
With large Shopify catalogues, the amounts can be high. The quote is one sum for the build, plus the cost of the monthly plan stated upfront, if you choose one.
How long does it take to build a shop?
A shop takes longer than anything else we build. On top of the website there are products, photos, descriptions, payment and shipping setup, and real test orders before launch.
The most common cause of delays isn't the studio's work but waiting for photos, descriptions and product data from the client.
I have a shop on another platform. Can it be moved?
Yes. We move your products, customers and orders and, above all, redirect the old addresses so you don't lose your Google rankings. It's the most often skipped step in a migration and the most common reason sales drop after changing shops.
Will you take care of the product photos?
You supply the real product photos. They show the goods the customer will actually receive, which is why we don't replace them with graphics. We show you how to take a good photo with your phone: light, a clean background, a few angles.
On top of that, we prepare graphics, banners and the visual elements of the shop and, on request, visualisations agreed with you.
Can I sell abroad?
Yes. We set up sales in several languages and currencies, with shipping and taxes for each market. Keep in mind that descriptions translated word for word put customers off, so we prepare and edit the copy separately for each market.
Is dropshipping still worth it?
It's worth it for people who treat it as a business rather than a way to make quick money. Margins are lower than a few years ago, advertising costs more, and customers are less patient with long delivery times.
It works with a narrow niche, a supplier in Europe and a budget for testing products. It doesn't work as a shop selling everything to everyone.
How many products should a dropshipping shop start with?
Between five and fifteen, around one theme. A shop with a thousand random products doesn't sell and can't be made to rank. Ten well-described, well-photographed products beat a catalogue pulled in from a wholesaler.
Will you find me a supplier?
We help you choose a direction and assess suppliers on delivery time, photo quality, returns and margin. The final decision and the contract with the supplier are up to you: it's your stock and your responsibility towards the customer.
Do I need a registered business to start?
Yes. Selling online is a business activity, with tax obligations, terms of sale, a privacy policy and the customer's right of withdrawal.
We prepare the shop and the documents, but registering the business and tax matters are up to you. It's worth talking them through with an accountant before you launch.
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